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Irina Raicu, director of internet ethics at the Markkula Center for Applied Ethics at Santa Clara University, said the launch of CarynAI seems premature "because problems that should have been absolutely anticipated don’t seem to have been.”

"These kind of grand claims about a product's goodness can just mask the desire to monetize further the fact that people want to pretend to have a relationship with an influencer," she said.

Irina Raicu, director, internet ethics, quoted by NBC News.