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Even if Microsoft has the best intentions in how this tech could be utilized, users need to have a high level of trust in the companies providing these services, said Green, as it requires them to offer up very sensitive and personal data during potentially vulnerable states of mind. 

“The reason people trust prescription drugs, for example, is because they’ve gone through a long approval process,” said Green. “It seems to me like with a lot of AI products, we’re skipping straight to deployment to the public, when maybe actually they need to go through more testing.” 

Brian Green, director, technology ethics quoted by The Daily Upside.