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The mantra that has set Google apart for decades is under scrutiny, as the motto is interpreted as a symbol of expected corporate culture and company core values.

And so with it came a higher standard, said Irina Raicu, director of the Internet Ethics Program at Santa Clara University's Markkula Center for Applied Ethics.

"It raised employee expectations that the company would be different," Raicu said. "It invited a certain kind of employee to join."

Irina Raicu, director of Internet Ethics at the Markkula Center for Applied Ethics, quoted on CNET.