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Markkula Center for Applied Ethics

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Generative AI: Risks and Limits on Journalism and Society

Subbu Vincent, director, journalism and media ethics, published in MediaDiversity Institute.

Generated AI is unable to distinguish between fiction and truth and using them as learning tools is dangerous. Moreover, when used in newsrooms, the review carried out by editors is no guarantee of accuracy.

Journalists can benefit from generative AI as well, by delegating time-consuming tasks to technologies. On the other hand, newsrooms that decide to create content using AI, “must develop a ‘Generative AI ethics and disclosure policy’,” Vincent said.

“This must be easily accessible and tell readers and viewers when, where, why, and how a newsroom uses generative AI. Asking readers to guess, or keeping the processes subtle and invisible is both unethical and is missing out on an opportunity to educate people.”

Subbu Vincent, director of journalism ethics, published in MediaDiversity Institute.

 

 

Ethics
media, journalism