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Markkula Center for Applied Ethics

Stories

Four Things Brands Should Consider When Developing AI Protocols

Brian Green, director, technology ethics, quoted by Vogue Business.

“Full disclosure of when AI is being used is a good idea, especially if artificial pictures could create unrealistic beauty standards. But even better would be avoiding using AI-created human likenesses in the first place,” Green of Santa Clara University says. “Companies should really keep the well-being of their customers in mind, and the well-being of society. Choices like these decide what kind of world we are all going to live in — either one full of fake AI or real human beings. Knowing the right boundary between these two futures will be extraordinarily important.”

 

Brian Green, director, technology ethics, quoted by Vogue Business (paywall).

Ethics
media, technology