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"Microsoft is the only company I've come across that has said that it's working on different kinds of large systems that are more sustainable and efficient," says Ann Skeet, senior director of leadership ethics at the Markkula Center for Applied Ethics. Skeet works directly with these companies to craft their environmental mitigation plans and think through ethical issues.

"The most important thing right now is disclosure," Skeet says. "It's getting companies to start talking about what they're doing in the environmental, social, and governance areas. That's the kind of transparency that consumers, especially Gen Z and millennials, have come to expect."

Ann Skeet, senior director, leadership ethics, quoted by PC Magazine.