Authenticity In The AI Content Era Will Not Come Cheap
Authenticity In The AI Content Era Will Not Come Cheap
Journalism brands can learn something after recent reports of Sports Illustrated (SI) running “product review” articles by synthetic authors.
"One key lesson is that authenticity is as valuable to readers as it is to the publisher’s journalistic brand.
When anything presumed to have value to news readers and consumers is communicated in the public square, its authenticity should matter. Generative AI technology is driving down the costs of inauthenticity. The marginal costs of generating such content as the funnel to clicks, when amortized over hundreds of thousands of clicks, are lower. If not used carefully, it risks harm to the publisher's brand."
Subramaniam Vincent, director, journalism and media ethics, published in Forbes.