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When used responsibly and ethically, generative AI can be a starting point for reporters and newsrooms can use AI for good.

Subramaniam Vincent, director for the Journalism and Media Ethics program at Santa Clara University, said generative AI is revolutionary in its capacity to speak “like a human” in response to prompts, an advance he calls “communicative intelligence.” 

“Overall, I don’t think there’s a substitute for boots-on-the-ground reporting on emerging realities,” Vincent said. “Coverage of anything that involves the flexing of power can’t be done by generative tech.”

Subramaniam Vincent, quoted by NBCU Academy.