Skip to main content
Department ofSociology

Di Di

Di Di

Assistant Professor

Curriculum Vitae (CV)


Ph.D. 2019, Sociology, Rice University

Di Di’s work explores the social impact of powerful meaning-making systems, including religion, science, and technology, within a global context. Methodologically, she uses surveys and statistical analysis to examine the broad picture, relying on personal interviews and ethnographic observations to identify specific cultural mechanisms.

Her recent project examines how tech workers in China and the United States relate to religion and to what extent their relationships influence their views on tech ethics. She is currently collecting data for a new project that analyzes the experiences and perceptions of atheist, religious, and spiritual social media influencers on YouTube and TikTok.

At Santa Clara University, she teaches Survey Research and Statistical Analysis, Spirituality in Diversified Societies, Diversity in Organizations and Societies, Race and Inequality, among others. She’s passionate about connecting her research with teaching and utilizing different methodologies to address contextualized sociological research questions.

Di Di received her bachelor’s degree at Tongji University in Shanghai, China. She’s been in Santa Clara since 2019. She looks forward to teaching and working with research students at Santa Clara University. To know more about Di Di, please refer to her website.

In the News

February 2021

Di Di looked at how national religious context shaped the interaction between religiosity and gender attitudes.