Business of Beer: 2016
On Friday, October 21, 2016 the Food and Agribusiness Institute welcomed fall by hosting its third annual Business of Beer event. The Mission Garden was breathtaking as always and the attendees were abuzz, chatting about the sensational beer being offered by Gordon Biersch Brewing Company, WildCide, 21st Amendment Brewery, Taplands, Golden State Brewery, Santa Clara Valley Brewing, Lagunitas Brewing Company, Morgan Territory Brewing, Seismic Brewing Company, and Working Man Brewing Company.
After everyone had a chance to taste a few selections, they moved over to dinner and the panel discussion. Courtney Robinson, SCU ’12 MBA ’15 Marketing & Strategic Planning Manager, Gordon Biersch Brewing Company, Christopher Jackson, SCU ’11 Founder of Seismic Brewing, and Bart Watson, Chief Economist at the Brewers Association, made up this year’s impressive panel. There was discussion of the market for hops, what impact faux craft beers have had on the industry, and what they are excited to see as the industry continues to grow and change. Audience questions ranged from conscientious practices when marketing craft beer to young adults and how sustainability goals factor into business plans.
The spirited conversations between faculty, staff, students, and guests continued as they transitioned back to the tasting area, under the twinkling lights of the Mission Garden. Brewery representatives had the opportunity to share what’s special about their beers and students were able to network with the panelist and other guests. As an institute within the Leavey School of Business, FAI’s “Business of” events continue to grow in popularity and offer students an opportunity to engage with industry innovators and experts.