Community Spotlight

Crystal Mathis embodies a unique blend of strategic acumen and compassionate leadership, making significant waves in wealth management, financial planning, and marketing strategy. As Chief Marketing Officer and Partner at SignatureFD, a prominent registered investment advisor in the Southeast, Crystal has redefined what it means to drive growth and foster client success through innovative marketing and strategic insights.

She shares appreciation of the BCBR Community for lifting her up. "When I think about my experiences with BCBR, there are so many positive things, but if I had to capture it in one word, I'd say community. It's the true community of people empowering each other that is the gift that keeps on giving." This sentiment resonates deeply among those who have found a home within the BCBR Family. The threads that weave together friendships and collective growth are intentionally woven.

At SignatureFD, Crystal's impact is profound. She spearheaded the establishment of the firm's first marketing department, laying the foundation for robust brand development and strategic growth initiatives. Her strategic vision and execution of initiatives not only amplified website traffic but also diversified revenue streams, showcasing her knack for leveraging digital marketing investments to yield impressive returns. Crystal's collaboration with co-founders to streamline the lead-to-close process exemplifies her commitment to operational efficiency and client satisfaction.

Mathis’ journey to the C-Suite is marked by her groundbreaking role as the first Black woman in SignatureFD's elite leadership and partner group. Beyond her role at SignatureFD, Crystal's career is punctuated by transformative achievements. She played a pivotal role in shaping the communications strategy for Cardlytics during its IPO, elevating the company's profile and investor confidence. Her tenure at Porter Novelli, where she worked closely with B2B and B2C clients, underscores her ability to craft compelling narratives that resonate with diverse audiences, including her notable contribution to Atlanta's National Center for Civil and Human Rights.

Crystal's contributions have garnered widespread recognition, including accolades such as multiple awards from the Public Relations Society of America, a prestigious '40 under 40' honor from the Atlanta Business Chronicle, and nominations for Chief Marketing Officer of the Year by Wealth Management Magazine. Her expertise is sought after, with regular appearances in local business publications where she shares insights on marketing fundamentals and strategy.

Deeply committed to social causes, she has served in leadership roles for organizations like Rainbow House and Innovative Solutions for the Disadvantaged and Disabled, and currently contributes her expertise as a board member for The Orange Duffel Bag Initiative, emphasizing her dedication to community empowerment and social impact.

A passionate advocate for women in business, Crystal mentors junior professionals and leads an online community of women executives. Through these efforts, she fosters discussions on leadership, self-advocacy, and overcoming gender disparities in the workplace, exemplifying her role as a catalyst for change and empowerment.

Crystal Mathis exemplifies how strategic vision, dedication to excellence, and a commitment to social responsibility can drive transformative change within industries and communities alike. Her journey inspires and her impact resonates far beyond the boardroom, shaping a future where leadership and inclusivity thrive.