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Collaborator Area

Priority Trust Indicators and Draft Editorial Attributes


At the Trust Project we want to fight fake news, pop filter bubbles and elevate high quality, ethically produced news so both the public and news distribution platforms can find it easily.

Please review the chart below for the draft attributes of our Trust Indicators, which offer transparency across multiple dimensions, and follow the links for editorial definitions. These were identified from user research and defined by our working groups of top editors around the world.

Best Practices - Learn More


Site Level


 Ethics Policy

Verification/Fact-Checking Standards

Diversity Statement/Staffing

Sourcing Policy

Corrections Policy and Practice

Mission Statement with Coverage Priorities

Disclosure of Ownership Structure/Funding & Grants 

Public Engagement Activities

Article Level


Corrections Prominently Displayed


Author/Producer (Bio and ID verification) - Learn More


Site Level


Byline and Name

Areas of Expertise

Verifiable ID (e.g. Twitter handle)



Published Work

Location (permanently or regularly)

Contact Details (author's choice)

Languages Spoken

Affiliation Status (staff, freelance, contract)


Professional Affiliations

Piece of Work Level



Affiliation Status

Dateline (location)

Topic Expertise


Methodology for this work, see “Original Reporting”

Citations and References - Learn More


Upload Original Documents

Link to Bio of Person Interviewed

Link to Third Party Original Materials

Link to Secondary Sources

Publish Collected and Analyzed Data


Type of Work - Learn More



Sponsored Content





Methodology - Learn More


Not a Direct Copy

Corrections Prominently Displayed


See "Best Practices"

Source Information and Methodology

 See "Author/Producer"

Local Reporting - Learn More



Original Video is Local

Originally Reported/Gathered by Local Outlet

First Aired or Published on Local Platform

Local Expertise

Diverse Voices - Learn More


Statement of Commitment

Inclusive Sourcing

Actionable Feedback - Learn More


Statement of Commitment

Practices Relevant to Story