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Leavey School of Business Santa Clara University

Profiles

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Erika Rizo
CRM Intern
Williams-Sonoma Inc.
Marketing Major
Hometown: Modesto, California
 
What are you doing this summer? This summer I interned at Williams-Sonoma Inc. as a CRM intern for the Williams Sonoma Home brand. Throughout the course of my internship I devised a marketing plan for an initiative that I believed was of best investment and worth for the brand. At the end of my internship, I got to pitch my project to the CEO, as well as other executives, presidents, and teams within the company.
 
What has been the most memorable part of your experience? The most memorable part of my internship was getting to sit in on a Fall 2023 Concept meeting with the CEO and other brand directors. I got to learn about and see vision boards about products, themes, and stories that the brand will be pursuing next year!