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Leavey School of Business Santa Clara University

Profiles

Caitlin Gorin
Caitlin Gorin
Marketing Intern
ServiceNow
Marketing Major 
Hometown: San Jose, California
 
What are you doing this summer? This summer, I worked at ServiceNow as a Marketing Intern on the Account Based Marketing (ABM) team, where we do a more targeted form of B2B Marketing that helps close larger deals much faster. I supported over 20 Fortune 500 multi-million dollar accounts, where I managed, updated, and audited custom microsites, identified key stakeholders, analyzed 10Ks & 10Qs, and more!
 
What has been the most memorable part of your experience? Some memorable moments included meeting the CMO for a luncheon, where he shared his experience being a F1 test driver before pivoting careers, and attending ServiceNow Live (SNL) where the C-Suite Executives celebrated the company's 20th anniversary as we beat quarterly earnings. I also really enjoyed pitching to SVPs our Hackathon project which integrated AI into optimize training processes.
One thing you have learned during this summer experience? This summer, I learned that I love working in high tech!