Discounts deepen as Prime Day spurs competitive price cuts
RMI Executive Director Professor Kirthi Kalyanam speaks to the Retail Brew about how competitors are going after Amazon on Prime Day 2024.
The two-day sales event has kicked off a discount dash among retailers trying to keep up with Amazon.
Google the “Breville Smart Oven Air Fryer Pro” this week and you’ll notice that the stainless steel kitchen gadget with algorithmically enhanced heating is the same price at Best Buy, Crate & Barrel, Williams-Sonoma, and PC Richard: $299.95, or 25% off the list price, which is the same deal Amazon is offering during its two-day Prime Day sales event.
Kirthi Kalyanam, professor and executive director of the Retail Management Institute at Santa Clara University, told Retail Brew that this kind of price matching is becoming more common around Prime Day, and it could eventually make it harder for the e-commerce giant’s deals to stand out during the summer sales season that it helped create.