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Take the Prime Day 2024 Quiz: Which Categories, How Big Are the Savings, and How Deep?

An Analysis of the Best Deals Identified by Wirecutter

Written by Dr. Kirthi Kalyanam

Research assistance by Tanya Jain

Data sourced from Wirecutter’s analysis of 2024 Prime Day deals

Was Prime Day on July 16-17, 2024, an absolute game-changer for deal hunters? We dug deep into the best deals across various platforms, with Amazon being the big fish, to bring you a comprehensive analysis of the top picks identified by Wirecutter. Our aim? To help you understand where the biggest savings were and how you can make the most of such sales events in the future. 

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We examined the cream of the crop deals, covering over 600 products across 32 categories. The categories that we studied include the following: Air Purifiers, Dehumidifiers, Humidifiers, Audio, Baby Products (Car Seats/Strollers, etc.), Fitness, Health and Grooming, Home Powering, Chargers, and Batteries, Kitchen Appliances, Mattress, Bedding, and Sleep, TV, Video, and Streaming, and Video Games and VR. Whether you're an Apple lover chasing the newest gadget, a fitness fan on the hunt for gear, a kitchen guru seeking the latest tools, or just someone who can't resist a good deal, Prime Day 2024 has something special for everyone!

Now, Let’s Dive into the Fun Part!

Let's Play the Ultimate Savings Game!

  1. Can You Guess Which Item Had the Biggest Dollar Savings?
Drumroll, please!

    The biggest dollar savings were a dream for sleep lovers: the Leesa Sapira Hybrid Mattress-KING/CAL KING from the Mattress, Bedding, and Sleep category. A whopping $900 off! That’s a dream deal for a dreamy sleep.


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  2. Which Item Was Completely Free?


    Yes, you heard that right! Hold onto your hats because the Amazon Music Unlimited Individual Plan (5 Months Free) steals the show with a 100% off deal. Yes, you read that right. Free for five whole months. Rock on, music lovers!

  3. Which Category Boasted the Highest Maximum Percentage Savings?
Beauty and health enthusiasts, rejoice!

    Home Improvement is the star of the show with up to 72.5% discounts closely followed by Health and Grooming is the star of the show with savings reaching up to 67.23%. That’s a makeover for your savings account.

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  4. Which Category Had the Most Deals to Choose From?

    The Smartphone, Smartwatch, Tablet, and Accessories category takes the crown here with a staggering 66 deals. Apple enthusiasts and tech lovers had plenty to smile about.

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  5. Where Was the Most Varied Deal Percentage Across Items?


    The Fitness category is as flexible as a yoga instructor, with savings ranging from 14.46% to 44.62%. Not all items offered high discounts, but when they did, it was quite the workout for your wallet. Fitness buffs found some exciting challenges in deal-hunting!

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Moral of the Story:

Prime Day 2024 was a treasure trove of deals, with Wirecutter picks showing substantial savings across many categories. Apple lovers had a field day with deals on Smartphones, Smartwatches, Tablets, and Accessories, while our big chefs found plenty of options in the Kitchen Appliances category. Meanwhile, fitness enthusiasts had the chance to snag some amazing deals on exercise gear and health-related products. Categories with the highest dollar and percentage savings, such as Mattress, Bedding, and Sleep and Health and Grooming, offered exceptional value.

By analysing these trends, we can better prepare for future sales events, knowing where to look for the best deals and how to maximize our savings. Prime Day 2024 has set the bar high, and we can only look forward to even greater deals in the future.

Happy shopping, and here’s to even more incredible savings on the next Prime Day!

HotDeals

Written by Dr. Kirthi Kalyanam

Research assistance by Tanya Jain

Data sourced from Wirecutter’s analysis of 2024 Prime Day deals

LSB, Top Home, News & Events Home, RMI, Retail Management Institute