Leavey School of Business Launches MS in Sports Business Program
This summer, the Leavey School of Business at Santa Clara University will expand its portfolio of top-ranked, industry-leading graduate business programs with the launch of its new Master of Science (MS) in Sports Business, a program designed to provide students with the skills and knowledge necessary to succeed in one of the world’s most dynamic industries. This innovative program blends core business principles with specialized sports management expertise, developed in partnership with major sports organizations like the San Francisco Giants, San Jose Sharks, 49ers, Golden State Warriors, Nike, and more.
Launching with an initial cohort this June, the MS in Sports Business is a 14-month, accelerated program that offers a comprehensive curriculum tailored to the ever-changing landscape of the sports world. Students will gain hands-on experience through workshops, internships, and direct mentorship from top industry professionals. The program is ideal for those looking to pursue careers in sports marketing, operations, analytics, and management, among others.
“The Bay Area has long been a hub for innovation and sports, with access to world-class teams, global brands, and cutting-edge technologies,” said Ed Grier, dean of the Leavey School of Business. “We are uniquely positioned to offer our students unparalleled networking opportunities and practical experience in a thriving sports ecosystem. Our proximity to leading sports organizations ensures that students will engage with industry executives, giving them the competitive edge they need to succeed.”
The combination of professional sports, innovation, and economic activity positions the Bay Area as a powerhouse in the sports industry, with a significant ripple effect on local businesses, job creation, and tourism. For instance, Levi's Stadium, home to the 49ers, has had a total economic impact of over $2 billion on Santa Clara County since its opening in 2014, providing nearly $550 million in personal earnings and creating approximately 11,840 full-time equivalent jobs.
In addition to the direct economic contributions from these teams, the Bay Area benefits from hosting major sporting events. The region is expected to see an estimated total economic impact of $1.4 billion from the NBA All-Star Game in 2025, Super Bowl LX, and the FIFA World Cup in 2026.
The Leavey program leverages these advantages to offer an industry-driven curriculum that incorporates business fundamentals alongside sports-specific courses such as Sports Marketing, Sports Operations, Sports Analytics, and Sports Law. Students will also have the chance to participate in workshops that delve into strategic negotiations, crisis management, and the future of sports, all taught by seasoned professionals in the field.
In addition to the specialized sports business courses, the program offers flexibility through a hybrid learning format. Classes are held during evenings and weekends, allowing students to balance their education with professional and personal commitments.
Graduates of the MS in Sports Business will be well-equipped to take on leadership roles in sports organizations, bringing both business acumen and industry-specific insights to the table. With access to Santa Clara University’s extensive alumni network of over 100,000 individuals, students will have strong connections in the sports industry that can help them advance their careers.
For more information on the MS in Sports Business program, including admissions and curriculum details, visit the program website.