Ron Alvarado, Mike Williamson & Matt McDonald : Ficks : TakePart
Business school alumni Ron Alvarado, Mike Williamson, & Matt McDonald, all finance majors who graduated in 2010, were the feature of a story in TakePart about their startup Fick & Co.
An excerpt from the piece:
“[The three] were having drinks when inspiration struck: What if they could create an all-natural cocktail mix that would taste great while also including needed nutrients such as vitamins and electrolytes? That simple premise was the genesis of their business, Ficks & Co. Alvarado says, “We wanted Ficks to be what sports drinks were to beverages a couple of decades ago—a category disruptor.”
Find the full story here.
Jan 4, 2016