Meir Statman : Ferrari’s IPO : Reuters
Meir Statman, Glenn Klimek Professor of Finance, was quoted in a Reutersarticle about Ferrari’s IPO.
An excerpt from the article:
The strategy demonstrates an understanding of what drives many investment decisions, said Meir Statman, professor of finance at Santa Clara University and author of "What Investors Really Want."
"The utilitarian benefits of a Ferrari are no different from those of a Toyota," he said. "Both will take you from home to work and back. But Ferraris yield expressive and emotional benefits that Toyotas cannot match."
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Oct 21, 2015