Meir Statman : Behavioral Economics and Your 401(k) : 401(k) Specialist
The work of Meir Statman, Glenn Klimek Professor of Finance, was cited at the Excel 401(k) Advisors’ Conference that took place in Las Vegas in October. Professor Statman’s philosophy of ‘brand personality’ was the foundation of the presentation “The Behavioral Economics Approach to Winning New Clients.”
“What exactly is your brand personality. Do you have one? If not, you’d better get one, because that is the advantage to win and retain business,” said Warren Corimer, one of the conference’s presenters.
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Oct 30, 2018