Kirthi Kalyanam : Whole Foods Supplier Fees : PYMNTS
Kirthi Kalyanam, L.J. Skaggs Distinguished Professor, was quoted in an article discussing Whole Foods' raising prices for its suppliers. According to the article, Whole Foods will implement new fees that go into effect in April, primarily affecting its vendors, grocery suppliers, and beauty suppliers. Whole Foods' goal is to increase profitability since it reduced prices on its products last year when it was acquired by Amazon. However, as Kirthi Kalyanam addresses, Amazon’s acquisition of Whole Foods has been shown to be beneficial for Whole Foods overall.
From PYMNTS:
After being acquired by Amazon, Whole Foods saw an increase in foot traffic of 25 percent, proof that “this marriage made in heaven between Amazon and Whole Foods is working,” said Kirthi Kalyanam, director of the Retail Management Institute at Santa Clara University.
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