Kirthi Kalyanam : The relationship between Amazon and their entrepreneurs : Channel 3000
Kirthi Kalyanam, L.J. Skaggs Distinguished Professor and director of the Retail Management Institute, was featured in a Channel 3000 article about the pros and cons of selling items on Amazon. The article highlights a small entrepreneur who turned to selling stuff on Amazon as a backup career plan and the difficulties she faced with Amazon’s Marketplace team.
Kalyanam discusses how Amazon's business model affects its entrepreneurs stating,"What they're trying to do is make everything so automated that they don't have to do a lot of hand-holding," thus allowing sellers to be more self-sufficient.
Find the full article here »
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Oct 10, 2018