Kirthi Kalyanam : Amazon vs Sears : The Los Angeles Times
Kirthi Kalyanam, L.J. Skaggs Distinguished Professor and director of the Retail Marketing Institute, was featured in the Los Angeles Times discussing a comparison between Amazon and Sears. Sears recently filed for bankruptcy in a last ditch effort to earn profit during the holiday season. It was also the first company to figure out shopping from home. Professor Kalyanam discussed how Sears paved the way for Amazon, stating, “They introduced ‘satisfaction guaranteed.’ If you’re not happy, you can easily return it. That’s a very important part of what Amazon offers today.”
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Oct 15, 2018