Drew Starbird : How to Write a Business Plan : INC

Drew Starbird, director of the My Own Business Institute and professor of Operations Management and Information Systems, was interviewed by INC magazine about the importance of a business plan, what its various components are, and how to write one.

"A business plan is important because it communicates to everyone involved in the organization what the goals are, and how management plans to get there," he says in the article.

Find the full article here »

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