J. Michael Munson
Emeritus
Education
B.S., 1967, MBA, 1968
University of Utah
Ph.D., 1973
University of Illinois, Urbana-Champaign.
Courses Taught
- Consumer Behavior
- Advertising Management
- Industrial Marketing Management
- Advanced Marketing Management
Research Interests
- Measurement and application of personal values, involvement, attitude, and personality to marketing strategy and organizational behavior
- Modeling sales-force selection
- Technology transfer
- Industrial purchase decision processes