Why is it a priority?
One size does not fit all. Data-driven marketing campaigns and user-friendly online offerings will lead to more personalized interactions. Understanding and responding to diverse identities, geographies, professions, and interests will help win hearts and minds across the Bronco landscape.
Core Initiatives
Segmentation
Articulate distinct alumni audiences by leveraging data and industry best practices.
Thoughtful Content
Deliver targeted content and communications that strategically align with our defined audiences.
Contemporary Online Interfaces
Deliver exceptional and secure online experiences by streamlining data processes, improving platform usability, and embracing emerging technologies.