http://www.scu.edu/business/scubrand4u/news.cfmhttp://www.scu.edu/business/scubrand4u/images/scubrand4u-banner_1.jpghttp://www.scu.edu/business/scubrand4u/news.cfmWhat do you think of when you hear Coke, Apple, Nike, or FaceBook? What?s the difference between Coke and Pepsi? Common occurrences. Just like these well known brands, you are a brand too. Your name is your brand. Personal branding is about understanding who you are, building a positive image, and differentiating yourself from all others. What do people think of when they hear your name? A dependable, hard worker or a complete flake? What surfaces when someone Googles you? Is it the real you? Is it the image you want to represent you? Your brand defines YOU and you must manage that brand and reputation.Mon, 06 May 2013 09:43:44 PSTddawson@scu.edu (SCUBrand4U)Wed, 24 Oct 2012 13:26:00 PSThttp://www.scu.edu/business/scubrand4u/SANTA CLARA, Calif. (MarketWatch) — Anticipating graduating this spring and entering a very tough job market, college seniors are concerned about getting an internship or job, especially at this time of year. But the holiday season is not the best time for beating the pavement. ddawson@scu.edu (Buford Barr)http://www.scu.edu/business/scubrand4u/news.cfm?c=14516http://www.scu.edu/business/scubrand4u/news.cfm?c=14516Wed, 24 Oct 2012 13:22:00 PSThttp://www.scu.edu/business/scubrand4u/5 Commandments for college freshmen Beginning college is a milestone event in our lives. Like most events of this magnitude, how we handle and deal with the new challenges we face determines our ultimate success. The transition to college requires a a change in attitude and behavior. To help make this transition as painless and productive as possible, here are five commandments for a successful college career.ddawson@scu.edu (Buford Barr)http://www.scu.edu/business/scubrand4u/news.cfm?c=14514scubrand4upersonal brandingbrandingbrandhttp://www.scu.edu/business/scubrand4u/news.cfm?c=14514