Santa Clara University

The In-Residence Program

"We consider the in-residence portion of the GSBI™ to be a pedagogical laboratory. Every year, we change content and delivery. - Al Bruno GSBI™ Co-Founder

Sobrato Hall, Santa Clara University

An intensive, two-week residential program is at the core of the GSBI™.  The curriculum for the in-residence component of the GSBI™ continues to evolve, drawing our network of thought leaders for input. Notable contributors include Geoffrey Moore in market creation, Regis McKenna in branding, Jeff Miller in vertical market strategy, Ted Moser from Opportunity International in microfinance, IDEO in design for resource-constrained environments, and Radha Basu in social venture leadership. The successes (and failures) of GSBI™ alumni also provide valuable case study materials contributing to the GSBI™ laboratory of thought leadership.

A social entrepreneurs' typical day includes eight hours of classroom work led by presenters from business, academia, and successful social enterprises.  This is followed by two to three hours of evening work in which social entrepreneurs work together to develop organizational plans, business models, presentations and tactical plans.

Classroom instruction includes large and small group sessions with content covering theory and practice, utilizing case studies and distinguished Silicon Valley experts to stimulate discussion and reflection. The collaborative teams formed during this time often extend beyond the residential program.

The in-residence program culminates with a business plan presentation to an elite group of panelists composed of seasoned entrepreneurs, venture capitalists, and senior executives. During presentations, panelists offer constructive feedback on people, market, and technology risks.  The panel also help to identify unique contextual factors, circumstances, and opportunities that can assist social entrepreneurs as they fine-tune their business plans into tangible, actionable, road maps.

Classroom, Santa Clara University

We believe that the in-residence immersion period is essential.  It creates a physical environment for social entrepreneurs to communicate and work while stimulating the culturally appropriate adaptation of best-of-breed concepts and practices.

Social entrepreneurs bring their passion, innovation, personality, and experience the GSBI™ community.  They share experience and opportunity while learning strategies for growth and maximized impact.  The GSBI™ in-residence is a unique, it brings together people from around the world and focuses on sustaining and growing their organizations.

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