There are 3.7 billion people in the world living under $3 a day, representing a largely untapped market with an estimated $5 trillion in purchasing power waiting for quality products that improve their lives. Israel’s entrepreneurs are admired all over the world for their ability to innovate beyond their borders, and it is the marriage of this innovativeness and desire to serve others that has led the Pears Innovation for International Development Program at the Hartog School of Government and Policy at Tel Aviv University to launch the "Pears Challenge" in partnership with GSBI.
The Pears Challenge seeks to identify, support, and nurture the talent of entrepreneurs devoted to alleviating poverty in the developing world through innovation. The Challenge will support up to ten teams of Israeli entrepreneurs addressing challenges rooted in the fields of health care, education, agriculture, water, energy, and ICT.
Over the course of the three-month program in Tel Aviv, the teams of entrepreneurs will gain valuable insights on building a sustainable and financially successful business that will impact the world's poorest people. Then, select participants will win trips to the developing world to further implementation of their innovations.
Rather than designing their program from scratch, The Pears Challenge decided to join the GSBI Network and leverage the proven GSBI Online curriculum and platform. Thanks to the financial support of Grand Challenges Canada, the GSBI team has been working with the Pears Challenge to develop a program that will be delivered from March to June. GSBI Director of Strategic Alliances, Pamela Roussos, will travel to Israel in April to contribute as a mentor and subject matter expert.
We are pleased to share our first-hand experience and in-person guidance to propel this noble effort forward. Together, we take another step towards meeting the needs of all.
Posted by Andy Lieberman, Director of New Programs GSBI