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International World Water Day: Social Entrepreneurs Tackle Water and Sanitation Issues

Thursday, Mar. 22, 2012
Today, March 22nd is the 19th annual World Water Day. The United Nations General Assembly established World Water Day in 1993 as a way to focus attention on the importance of fresh water, and each year chooses a specific theme to emphasize. This year’s theme is water and food security.
 
While many are celebrating the UN announcement that we have reached the Millenium Development Goals’ drinking water target ahead of schedule (89% of the world’s population with access to “improved drinking water sources”), there is still much work to be done in giving equitable access to water for all.
 
One group making strides in this arena is social entrepreneurs – leaders of non-profit and for-profit organizations pursuing the social mission of alleviating poverty.  In our 9 years of experience with The Global Social Benefit Incubator (GSBITM) at Santa Clara University, we have trained hundreds of social entrepreneurs to help them build and scale sustainable organizations that solve problems for poor people around the world. Many have set up organizations designed to tackle the challenges of access to and reliability of safe drinking water, efficiently using water for agriculture and food security, and safe and healthy access to improved sanitation.  Read on to learn more about their efforts as we celebrate them on World Water Day. 
 
Equity
Though we have met the MDG’s target goal of halving the number of people without access to safe drinking water, there is still a great disparity between which people have access and which do not. The number of people in rural areas using an unimproved water source in 2010 was five times greater than in urban areas. On average, women in rural Africa and Asia have to walk 6km a day simply to obtain water.
 
gram-vikas Gram Vikas (GSBI ’04) Gram Vikas focuses on creating change at the community level, empowering local families to take responsibility for the health, education, and livelihoods. The water and sanitation program uses a 100% participation guide, teaching everyone how to build, maintain and understand sanitation services, so that everyone in the community—including women and the poor—have access to safe, clean water.

Reliability
The drinking water target is measured by the number of people with access to “improved” water sources, such as a piped supply, borehole, or protected well. It does not account for whether these sources are reliable, sustainable, or even functional. As long as a borehole exists, it is counted - whether or not water comes out when you turn the tap. In order for water technology to be useful, it must be reliable, and people must have the ability to have it fixed if it breaks.
 
naandi-clean-water Naandi (GSBI ’08) The Naandi Foundation incorporates reverse osmosis and ultra violet technologies to create safe drinking water for India’s poor, resulting in improved health and productivity. Over 390,000 households in India have been reached by Naandi’s water purification technologies.
meridian-design-aqua-star Meridian Design, Inc. (GSBI  ‘07) Meridian Design makes safe drinking water available on an individual level, by designing and selling portable water purification devices which are small, hardy, and affordable.
 
Agriculture
The MDG focuses on sustainable access to clean drinking water and sanitation; however, there are essential uses for water that are not part of the drinking water target.  Water is imperative for every form of food provision--feeding livestock, growing rice and grains, to fish farming. In fact, irrigation accounts for close to 70% of human water usage. Having enough clean drinking water for each individual does not necessarily mean there is enough access to water for farming, industry, sanitation or health - problems which greatly affect a country’s ability to develop.
 
ide-india International Development Enterprises India (GSBI ’06) IDEI connects smallholder farms in India with inexpensive irrigation devices. This generates a greater yield for the farmers, allowing them to spend their extra earnings on their children’s education, a more nutritious diet, and expanding their farm and livestock.

Sanitation
The MDG to halve the proportion of the population without sustainable access to basic sanitation appears to be off-track.  Poor water sanitation is responsible for the death of 1.8 billion people a year. Unclean water and poor sanitation is the 2nd biggest killer of children, and related illnesses often prevent children from attending school.
 
pump-aid PumpAid (GSBI ’08) Pump Aid is committed to providing clean accessible water sources in Sub-Saharan Africa by building pumps and toilets in communities. Their Elephant Pumps safe, protected water sources that are easily built and easily maintained by the local communities. Their Elephant Toilets are similarly designed with local materials, and they help prevent sanitation-related illnesses.
 

Tags: social entrepreneurs