Santa Clara University

In 2003 we were pleased to host CK Prahalad, from the University of Michigan's School of Business. A year before his groundbreaking book, Fortune at the Bottom of the Pyramid, Eradicating Poverty through Profits was published, Dr. Prahalad shared his thoughts to a packed house at our IT and Globalization Conference in 2003.

We hope you enjoy this 20 minute video.

C.K. Prahalad speaks at the Center for Science, Technology, and Society (2003) from CSTS-SCU on Vimeo.