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Entrepreneurs, Venture Capitalists, and Experts in Marketing to Baby Boomers Convene at Santa Clara University Next Week, June 16 - 17

Thursday, Jun. 11, 2009

SANTA CLARA, Calif.,  June 11, 2009 -- Entrepreneurs and investors looking to ride the current over-45 demographic wave will convene next week at Santa Clara University for the 2009 Silicon Valley Boomer Venture Summit & Business Plan Competition. The event is sponsored by Santa Clara University’s Leavey School of Business and strategic business/communications firm Mary Furlong & Associates.

Among the topics on the program for the two-day event: financing a boomer-focused business; top 10 business-plan mistakes; social marketing to boomers, and lessons from entrepreneurs on marketing strategies, and methods to “scale’’ a business.

Top venture investors will share with attendees their financing priorities for the boomer and senior markets, what current research says about the market, and which areas are ripe for innovation and new product development.

For more information about the program, please visit

“We have recruited some of the most experienced experts on the baby boomer market to present during our program and to judge our business plans,” said Mary Furlong, boomer market analyst and event producer. “These people are passionate about business and new ventures that address the 45+ consumer market, and will share their thoughts on successful businesses as well as select the winning plan.”

The event will conclude with business-plan and elevator-pitch presentations, in which finalists will present their business ideas to a panel of judges. Winners receive a $10,000 grand prize or $1,000 for best elevator pitch.

Competition judges include:

Amy Belt, Advanced Technology Ventures
Andy Donner, Physic Ventures
Jeannette de Noord, InnovationPoint
Ken Dychtwald, Age Wave
Elizabeth Ford, Santa Clara University
Onne Ganel, Edwards Lifesciences
Jody Holtzman, AARP
Joshua Raffaeli, Draper Fisher Jurvetson
Nancy Kamei, Intel Capital
Nate McLemore, Microsoft Health Solutions Group
Shinobu Toyoda, Sega
Jack Young, Qualcomm Ventures
Peter Ziebelman, Palo Alto Venture Partners

The finalists in the business-plan competition who submitted plans in the areas of biodesign, medical devices, geriatrics, and gerontology are:

Aaron Nelson, Audiallo
Erika Palmer, HemRx Medical
Jared Garfield, J & J Solutions
Karen Routt, Magnolia Prime
Kevin Chao, Miret
Thanguy Chau, Novophage Therapeutics

Finalists for best elevator pitch are:

Laura Nuhaan, FamiliLink
Carrie Shores, Larson Shores Architects Inc.
Heather Steven, Life at Home Longer
Chris Clark, The Senior List
John Smilgin, Traveling4Health

For more information about these the finalists, please visit the Boomer Venture website.

The Summit’s sponsors include AARP, firstSTREET, and Southwest Airlines.

About the Leavey School of Business

The Leavey School of Business at Santa Clara University began in 1926, and was one of the first business schools in the country to receive national accreditation. Its undergraduate business program is among the top 35 in the nation (and among top three in California), its MBA program has ranked in the top 15 for the last decade, and its Executive MBA is ranked 19th in the U.S. In fall 2008, the school opened its $49 million building for undergraduate, graduate, and professional business education. For more information, see

About Santa Clara University

Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its 8,758 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see

About Mary Furlong & Associates

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. The company provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong is the Dean’s Executive Professor of Entrepreneurship at the Leavey School of Business. See for more information about the boomer marketplace.


Santa Clara University
Deborah Lohse, 408-554-5121


Boomer Venture Summit & Business Plan Competition
ValleyPR LLC
Georgia Marszalek, 650-345-7477

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