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Founder and Principal Active Ingredient
Tracy is the founder of Active Ingredient. Active Ingredient works with large companies and start-ups in software, hardware, and services to create new businesses and also works with non-profits to develop paths to sustainability. Tracy's expertise is in Business Models, Market Research & Business Planning. She holds an MBA from Stanford and a Bachelors from Dartmouth. Tracy is captivated by Social Entrepreneurship and loves to read, travel, and attempt to keep up with her two teenage boys.