Santa Clara University

"Magnificent" Simplification

(verb) To make (something) simpler or easier to do or understand. ex. "GE's ECG machine can be operated by mobile health nurses in rural areas..."

Case Study: GE's EKG machine

GE Healthcare’s MAC line of electrocardiogram (ECG) systems is a success story of innovation in India, for India and the world. The ECG is the most widely performed cardiac test in the developed world, and GE has long been at the forefront of the industry. Since 2001, the company has manufactured high-end electrocardiogram systems in Bangalore, destined for major hospitals in urban centers in India and beyond. But by 2005, GE’s engineers in India were eager to create a product that was designed and priced for use across the wider Indian population — an ECG machine that would reflect the economic and infrastructural realities of the country. What emerged, in 2007, was the MAC 400, an ECG machine designed to extend the capability of a traditional ECG to a largely rural and poor population. While embodying the engineering excellence that GE is known for, the MAC 400 is designed for developing market conditions. It is highly portable and can be easily carried to a patient’s home, it has an easy two-button operation that makes training faster, and it can operate on battery. Above all, the MAC 400 costs around $800, compared with other hospital-class units from GE Healthcare that range from $2,000 to $10,000.
Carrying their efforts even further, last year GE Healthcare’s Bangalore team set a new bar for low-cost ECG with the MAC India. Incorporating a smaller printer and battery-only use, the MAC India is priced at $500, potentially reducing the cost of a single ECG exam to as little as the price of a bottle of water for rural patients. Moreover, battery performance has been enhanced, enabling as many as 500 ECG readings on a single battery charge. Learn more...
Case Study: Water Canary - NYU Interactive Telecommunications Program
The Water Canary’s exclusive use of patented spectral technology reduces to seconds the testing time for disease-­causing pathogens, lowering the cost per test to a fraction of current solutions. It requires minimal training and almost no education, including literacy, for its operator. With the press of a button, anyone, anywhere in the world will know instantly whether their water is safe to drink. In addition, the device is capable of transmitting its GPS-­tagged data across any available wired or wireless network, while companion software distributes the data widely in multiple formats to provide a geographically relevant and actionable visual analysis. Each test supplies a flow of real-­time data to organizations tasked with distributing life-­saving water supplies.