Santa Clara University

"DimSum - Mobile Classified Ads for Emerging Markets"

Deddy Wahyudi, Jack Qiang, Jordan Friedman, and Young Dee

 DIMSUM mobile classified ads is a mobile solution that brings the convenience of classified ads to the hands of people in emerging markets where communication infrastructure is meager and computer access is very limited. The system will rely on SMS service to make it accessible to people even with the simplest mobile phone. DIMSUM mobile ads will enable people to list their items in the network to make it accessible by more people compared to the conventional way. For the buyer, DIMSUM will enable them to access more items. It is expected that after adopting DIMSUM mobile classified ads, people in emerging markets can have better income and more convenient access to classified ads.