Santa Clara University

Albert V. Bruno

Academic Dean, Global Social Benefit Institute
William T. Cleary Professor of Marketing

Albert V. Bruno is the William T. Cleary Professor at Santa Clara University, where he has served as founding director of the Center for Innovation & Entrepreneurship, associate and acting dean, and marketing department chair. Professor Bruno earned an MBA and Ph.D. at the Krannert School of Management at Purdue University. He has an international reputation as a consultant and seminar leader. He has lectured and consulted for a variety of US and international organizations including Smith Kline, Applied Materials, Amdahl, Cadence Design, Chevron, Apple Computer, Peat Marwick, Olivetti, IBM, 3M, and many others. He has given seminars in many international locations including, Paris, Rouen, Florence, Rome, Milan, Athens, Jakarta, Hong Kong, Singapore, Mexico City, Buenos Aires, Santiago, Sao Paulo, Lima, and Bogota. He has taught at Harvard University as a visiting research scholar and at the Naval Postgraduate School.

In 1982, Professor Bruno was one of 13 recipients in the United States, of the Leavey Foundation Award for excellence in private enterprise education. In the same year, he was honored with the Glenn Klimek Professorship at Santa Clara, which he held for 16 years. His many articles, research publications, and book chapters have been published in a diverse set of business journals and periodicals, His book, The Market Value Process: Bridging Customer and Shareholder Value, was published by Jossey Bass in 1996 and republished in German in 1998. His co-authored monograph, Solutions for Impact Investors: From Strategy to Implementation, was published by Rockefeller Philanthrophy Advisors, in 2010.

He is the founder of the Center for Innovation & Entrepreneurship at Santa Clara. He is also the founder and serves as the academic dean for the St Gallen MBE Program at Santa Clara under the auspices of the Executive Development Center and is also the co-founder and the academic dean for the Global Social Benefit Incubator under the sponsorship of the Center for Science, Technology, & Society.

Professor Bruno has served on the board or advisory boards of a number of private and public companies. He has given expert testimony in more than 20 major cases and is a limited partner investor in four venture funds.