Through strategic, cross-platform storytelling, the University Marketing and Communications (UMC) division supports Santa Clara University’s enrollment, advancement, and leadership priorities. UMC units include brand strategy; design and visual identity; social and earned media; web and digital communications; and crisis, internal, and executive communications. UMC produces Santa Clara’s award-winning alumni magazine, and, as the University’s central communications unit, works closely with other University communicators to build community, share best practices, and offer training and support for consistent and effective brand storytelling.
The key visual resources of Santa Clara University's identity include the logo, seal, and wordmark. Click the button to learn more.
Our brand is our identity and reputation. Our brand defines who we are, our attributes, personality, and values. Click the button to learn more.
Find the right medium for your story idea, from coverage in external media outlets to our University publications.
Need help with a project? Log in with your SCU credentials and tell us what you need. Click the button to learn more.