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Big discounts lure throngs of Bay Area shoppers

San Francisco Chronicle
November 29, 2008. Dale Achabal, a marketing professor and the executive director of Santa Clara University's Retail Management Institute, was quoted in an article about how consumers will be spending this holiday season. Read the story.


Here’s a sampling of the hundreds of mentions of SCU in the media in the past two weeks. The first part of the link is a list; the full text is below the list.

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