Audio/Visual Materials

Ethics Experts for Media
A listing of Santa Clara University faculty and staff with expertise in ethics in a wide variety of fields.

The decision to pursue and publish the Megan's Law story
What accountability was the newspaper willing to accept if the named sex offenders lost their jobs-or worse-as a result of publishing their names?
The decision to give Armand Tiano's victims a voice
Should a newspaper print the names of victims of a sex offender at their request?
The decision to stop printing the name and photo of the 9-year-old kidnapping victim
In a child abduction case, should a newspaper assume that the child is being sexually assaulted and not use a name or photograph?
David Yarnold and Susan Goldberg

Tangled Web
Editors meet to discuss how to hold ethics standards high in the face of sweeping changes in how newsrooms work
Jerry Cepos

Catchy Title or Needless Deception?
A journalist must decide when a promotion for a story is misleading.
Filtering and Pressure from Media Conglomerates
Pressure from above creates a pseudo-controversy.
Wrestling, Weight Loss and Exposing A Flawed System
Should a reporter include details in a story about how athletes exploit loopholes in a testing program?
Misplaced Funds Cloud Reputation: Is it worth it?
Reporting ruins the reputation of a respected local coach.
News and a Profit-Driven Turn to Advertising
Should news content be aligned with ad revenue?
Exploitive Tactics or Good Journalism?
How close up and personal should a reporter get to the scene of a tragedy?
Radio News: When to use a name?
A student makes a false allegation to police. Should the campus radio station reveal the students name?
Getting Personal: Private Lives and Public Figures
Is the mayors impending divorce a fit subject for a news story during a campaign?
Exposing The Pay of Public Safety Officials
Does the public have the right to know the salaries of police and firefighters?
Questionable Content: Editors and The Pressure of Falling Ad Revenue
A magazine editors job comes to include creating free advertisements for luxury products.
Breaking a StoryAnd a Relationship
Full reporting on a case of steroid abuse would have disastrous consequences for the reporters source.
Fair Play or Damaging The Reputation of Youth?
The father of a Little League player misstates his age so that he can play in the World Series. What is the reporters responsibility considering the boys youth?
To Use Photos or Not: Damaging Photos in An Online Age
Undergraduates put racist photos of themselves on Facebook. Should the student newspaper reprint them?
Creativity and The Race for Syndication
Economics of the TV industry mitigate against creative programming.
Leaked Movie Trailer and A Confidentiality Agreement
Confidentiality agreements prevent film industry employees from releasing information about upcoming releases.
Deceitful Movie Trailers or Good Advertising?
A producer must create an appealing trailer for a terrible movie.
To Exploit or Commemorate: Film and The Challenge of 9/11
How soon is too soon in making movies about disasters?
Using Borrowed Material
Using photographs published online creates ethical questions about copyright.
Reporting Inflated Numbers
A companys internal communications representative is asked to report inflated profit numbers.
Controversial Radio Advertising
A sales intern for a radio station is pressured to mislead advertisers.
Bad Business Ethics or Acceptable Promotional Perks?
A radio station inflates the number of on-air giveaways they ask companies to provide and then offers the excess as perks to station employees.
A Right or Wrong Way to Sell?
A contract sales rep is asked to circumvent the industrys chain-of-custody arrangements.
The Effects of Ethics Policies: A Positive Story
Doing the right thing brings praise.
Homeless at the Door: A Nonprofit Challenge
Should a homeless help center have strict hours?
Aggressive Sales Quotas or Unfair Business Practice?
An online directory chooses customer service over inflated advertising packages.
Public Relations: Is The Customer Always Right?
A client rigs a talent competition/publicity event.
Balancing Nonprofit Interests
Should an HIV/AIDS program focus on prevention or treatment?
Deceitful Spammer or Marketing Genius?
Is impersonation a viable marketing approach?
Client Obligations and Handling Your Boss
A boss forwards a draft e-mail to a client.
Trust During The Dot-Com Boom
A company woos a new employee under false pretenses.
Jessica Silliman

A Case for Truth
A public relations professional is asked to counsel the local Roman Catholic Archdiocese on how to respond to the sex abuse crisis.
Kirk O. Hanson

Henry's Publick House
What are the ethical questions involved when the media broadcasts hostile situations live?
Thomas Shanks

The Markkula Center for Applied Ethics, in conjunction with Media Services, is hosting a variety of multimedia files on its website. The list of files we are hosting is gradually increasing, so be sure to check back occassionally.

In order to view any of our video files, you will need software that can read either Real Video or Quicktime files. In most cases, you can get appropriate software from the vendors themselves (Real Media and Apple Computer, respctively).

As for our audio files, most computers these days should have MP3 software pre-installed. If this is not the case with your computer, we reccomend Winamp for Windows users, iTunes for Mac users, and XMMS for Linux users.