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Markkula Center for Applied Ethics

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Responsible Use of Technology: The Salesforce Case Study September 2022

Responsible Use of Technology: The Salesforce Case Study September 2022

How Companies can Avoid the “Whack-a-Mole” Approach to Ethics

Brian Green, director of technology ethics, interviewed by SCU Illuminate.

"To use Salesforce CEO Marc Benioff’s colorful terminology, companies often approach ethics like whack-a-mole—a problem pops up and you whack it down again. Another way to think of it is like firefighting: if a fire appears, you put the firefighter on it, and the fire goes out. But the bigger question is: Why are we building everything out of flammable materials? And leaving cans of gasoline everywhere, and matches?"

"Companies need help with fire prevention. Our goal is to build a library of case studies other companies can learn from about real-world practices they can implement in order to spot ethical issues and prevent them from growing into problems."

Brian Green, director of technology ethics, interviewed by SCU Illuminate.

Ethics
media, technology