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Retail Management Institute's 2014 Hack-a-thon, Part II 

September 23, 2014

The Retail Management Institute at Santa Clara University has started hosting a Digital Marketing and Retailing Hack-a-thon twice a year.  The purpose of the Hack-a-thon is to create a center of excellence that brings thought leaders from academia and industry to 

  • Collaborate on (hack) digital marketing and retailing topics that are of mutual interest

  • Exchange ideas about leading edge research in academia and industry

  • Create a curriculum both at the undergraduate level, graduate level and executive certification level that can expand the talent pool of highly qualified digital marketing professionals.

While these objectives will provide the 'guard rails' within which the hack-a-thon will operate, we will keep the topic areas quite fluid so that we can capture the rapid dynamics of this industry.



12:30-1:00pm     Check -In & Light Lunch

1:00-2:00pm       Industry Presentation:

                              Staying Alive! Strategy in the

                             Vortex of Retail

                              Paul Chapman, GAP, Inc.

2:00-2:45pm      Academic Presentation:

                             Causality & Incrementality in


                             Some New Perspectives from

                             Academic Research

                             Sridhar Narayanan,

                             Stanford University

2:45-3:30           Faculty Presentations:

                            Our New Digital Marketing &

                            eCommerce Concentration

                            Savannah Shi, Foundations

                            Joanna Lee Augenbergs, Social

                            Lil Mohan, Mobile

3:00-4:15pm     Group Breakouts & Discussion

4:15-4:45pm     Curriculum Feedback

4:45-5:15pm     Planning for our

                             next Hack-a-thon:

                             Dates & Action Items

5:15-5:30pm     Wrap-up & Closing Remarks

*PDF Version of Agenda

Confirmed Participants
Confirmed Participants

Dale Achabal, SCU/RMI

Kent Anderson,

Joanna Lee Augenbergs, SCU

Paul Chapman, Gap, Inc.

Chloe Fryman, RMI '15

Cynthia Gamage, SCU/RMI

Ed Gawronski, Mattel

Manoochehr Ghiassi, SCU

Elliot Hill, Nike

Kirthi Kalyanam, SCU/RMI

Jim Koch, SCU

Danielle Lewis, RMI '15

Jason Marshall, CPWM

Lisbeth McNabb, DigiWorks Corp.

Tyler Meditz, RMI '17

Lil Mohan, SCU

Jeff Montgomery, Google

Sridhar Narayanan, Stanford University

Alex Nauman, RMI '15

Emma Randall, RMI '15

Eric Rasmussen, Groupon

Eva Sage Gavin

Savannah Shi, SCU


Location, Parking & Directions
Location, Parking & Directions

September 23, 2014

1:00pm - 5:30pm

Check in begins at 12:30pm

Santa Clara University

Leavey School of Business

Forbes Family Conference Room

Lucas Hall, room 126


Parking permits will be waiting for attendees at the guard gate located on Palm Drive.

Link to Campus Map & Directions



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