Santa Clara University


 Shelby McIntryre, Ph.D.

J. C. Penney Research Professor
Professor,  Marketing Department
Santa Clara University

SMcIntyreDr. Shelby McIntyre is Professor of Marketing at Santa Clara University and has been associated with the Retail Workbench since its inception in 1991. He has participated in many workbench projects including the Promotional Planning project using Case Based Reasoning, the Retail Testing DSS, the Micro Marketing Project, the Retail Forecasting Project, and recently the Retail Assortment DSS project among others. McIntyre was chairman of the Marketing Department from 1983-1991 and co-chair from 2007-present. He received the Ph.D. degree in Marketing from Stanford University in 1979, the MBA from the Stanford GSB in 1973, and the B.S. in Engineering from Stanford in 1965. Before coming to Santa Clara in 1976, McIntyre was V.P. Operations, Dry Cast Corporation (1970-1971) and before that spent five years with General Electric in the Naval Ordnance Department (1968-1970) in Massachusetts, and the Distribution Transformer Department (1965-1967) in North Carolina.

McIntyre's more than 55 refereed journal articles have appeared in such publications as the Journal of Marketing Research(5), Journal of Retailing(11), Management Science(2), Journal of the Academy of Marketing Science (2), Harvard Business Review, International Journal of Forecasting, Organizational Behavior and Human Performance, Business Horizons(2), Journal of Product Innovation Management(3), Academy of Management Journal, Industrial Marketing Management, Journal of Applied Psychology, Marketing Letters, Journal of Enterprise Management, Industrial Labor Relations Review among others. He served on the editorial board of the Journal of Marketing from 1991-1997, the International Journal of Forecasting since 1989, the Journal of Retailing from 2001, and the Journal of Marketing Education since its founding in 1985. He has received research grants from the Marketing Science Institute, from IBM, the Leavey School of Business and Santa Clara University Presidential Grants. McIntyre received the Dean's Research Award in 1988 and 1994, as well as the President's Special Recognition Award in 1995, and the Dean's Service Award in 2001,2004-8. His article was a runner-up in the 1988 O'Dell Award competition by the Journal of Marketing Research for the article "making the greatest contribution to marketing theory, methodology, or practice." His 1990 article in the Journal of Retailing received the best article of the year award from that journal and again in 2001.

Professor McIntyre has taught Marketing Information Systems, Marketing Research, Brand Management, Strategic Product Management, Market Analysis, and Marketing Management. He is on the University technology committee, library automation committee, and was chairman of the Leavey School's technology in education committee. He has been a member of the American Marketing Association, American Institute of Decision Science, Association for Consumer Research, American Association for Artificial Intelligence, and the International Institute of Forecasters.

Professor McIntyre is on the board of directors of Pacific Crest Software. He is a frequent consultant in the area of retail decision support systems and marketing research. His clients have included IBM, AT&T, National Semiconductor, Mervyn's, Levi Strauss, Safeway, Sears, Syntex, Smith-Kline, Varian, U.S. Shoe, The Complete PC, the Food Marketing Institute and the California Strawberry Commission.

Courses often taught:

  • MKTG 182 Marketing Research (Undergraduate)
  • MKTG 187 Strategic Product Marketing (Undergraduate)
  • MKTG 198 Marketing Internship (Undergraduate)
  • MKTG 551 Marketing Analysis and Decision (MBA)
  • MKTG 578 Marketing Information Systems (MBA)

Phone: 408-554-6833
Fax: 408-554-5056

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