Santa Clara University


RCME Presents


Ann RhoadesAnn Rhoades

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Most leaders and managers know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal workplace — one where everyone from the front lines to the board room knows the company's values and feels comfortable and empowered to act on them.

Based on her years of experience with JetBlue, Southwest, Disney, P.F. Chang's, and other companies known for their trailblazing corporate cultures, thought leader and author of Built on Values, Ann Rhoades, will explore exactly how leaders can create winning environments that allow their employees and their companies to thrive. The cornerstone to Rhoades' strategy lies in crafting a "Values Blueprint," along with the specific behaviors that express those values. In this program, Rhoades will illustrate how to develop a Values Blueprint that is agreed upon, respected, and can get into every employee's bloodstream.

Rhoades will guide you through a process that will:

  • show you how you can exceed the expectations of employees and customers
  • help you develop a "Values Blueprint" tailored to your organization's goals
  • identify ways to put a "Values Blueprint" into action
  • illustrate why it's essential to hire, fire, and reward people based on values alone, and
  • help you establish a discipline for sustaining a values-centric culture

About the Speaker

Ann Rhoades is a dynamic and visionary executive with over 25 years of experience in a variety of service-based industries, including Vice President of the People Department for Southwest Airlines, Executive Vice President of Team Services at Promus Hotel Corporation/Doubletree Hotel Corporation, and Executive Vice President of People for JetBlue Airways, as well as President of People Ink, her Human Resources consulting company.

Ann has a respected reputation in the industry for her creative approach to creating cultures around fun and for blending cultures in merger situations. Ann currently serves on the Board of JetBlue Airways Corporation, P.F. Chang's China Bistro, HireVue, Inc., and formerly was on the Board of Directors for Restoration Hardware, Ann has an MBA in Management from the University of New Mexico.

2012 RCME Speaker Series
Ann Rhoades - Built on Values
Thursday, June 28, 2012
Santa Clara University

RCME speaker series are open to members only. Non-members interested in attending may contact Cynthia Gamage at Registration fees vary for non-members. RSVP required for all events. For additional information contact the Retail Management Institute 408-554-4753.

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