Santa Clara University

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Wednesday
11
January
2012

Chairs Research Seminar Series: Jean-Pierre Dube, University of Chicago

1:00 PM to 2:30 PM

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium, presented by Jean-Pierre Dube, University of Chicgo professor of marketing. Read the abstract here >>

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Location

Lucas Hall, Forbes Family Conference Center

Contact
Business School Dean's Office
Ellen Peterson
Tel 408-554-4523
 
 
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