- SCU Business Home
- About LSB
- Exec Education
- News & Events
Chairs Research Seminar Series: Preyas Desai, Duke University
1:00 PM to 2:30 PM
Lucas Hall, Forbes Family Conference Center
Preyas Desai, Spencer R. Hassell Professor in the Marketing Department of Duke University presents "The Company that You Keep: When to Buy a Competitor's Keyword."
Professor Desai's research interests include management of distribution channels, marketing of durable goods, and segmentation and price discrimination. His papers have appeared in Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Management Science, Quantitative Marketing and Economics. He is the Editor-in-Chief of Marketing Science, and an associate editor for Quantitative Marketing and Economics.
Visit our site for more information »
Business School Dean's Office
Ellen PetersonTel 408-554-4523