Santa Clara University

Preyas Desai, Spencer R. Hassell Professor in the Marketing Department of Duke University presents "The Company that You Keep: When to Buy a Competitor's Keyword."  

Professor Desai's research interests include management of distribution channels, marketing of durable goods, and segmentation and price discrimination. His papers have appeared in Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Management Science, Quantitative Marketing and Economics. He is the Editor-in-Chief of Marketing Science, and an associate editor for Quantitative Marketing and Economics.

Read the abstract here >>