Santa Clara University

Business Newsmakers

Faculty, alumni, students, and friends of the Leavey School of Business in the news.

• Dale Achabal : Comparing Apples to Kindles : New York Times

  Wednesday, Jul. 28, 2010

  Apple's iPad can command a higher price than other digital readers simply because it is an Apple product, said Dale Achabal, professor of marketing and executive director of the Retail Management Institute at SCU. He was quoted in the New York Times July 28.
  
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