|
Business Newsmakers Faculty, alumni, students, and friends of the Leavey School of Business in the news.
-
 Drew Starbird : Jobs Should Be Job #1 For B-Schools : BloombergBusinessWeek
Monday, Dec. 13, 2010
Business schools should be stimulating business start-ups and growth, said Santa Clara Business School Dean Drew Starbird, in his opinion piece appearing December 13 on BloombergBusinessWeek.com.
-
Edward McQuarrie : "Free Shipping" Not Always : Honolulu Star Advertiser
Wednesday, Dec. 8, 2010
Products labeled "free" need to be carefully assessed by the consumer, according to Professor of Marketing Edward McQuarrie, who analyzed a few seasonal advertising pitches for the Associated Press this week
|
