Santa Clara University


Business Newsmakers

Faculty, alumni, students, and friends of the Leavey School of Business in the news.

  •  Drew Starbird : Jobs Should Be Job #1 For B-Schools : BloombergBusinessWeek

    Monday, Dec. 13, 2010
    Business schools should be stimulating business start-ups and growth, said Santa Clara Business School Dean Drew Starbird, in his opinion piece appearing December 13 on
  •  Edward McQuarrie : "Free Shipping" Not Always : Honolulu Star Advertiser

    Wednesday, Dec. 8, 2010
    Products labeled "free" need to be carefully assessed by the consumer, according to Professor of Marketing Edward McQuarrie, who analyzed a few seasonal advertising pitches for the Associated Press this week
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