Santa Clara University


 

Business Newsmakers

View all items «

 Edward McQuarrie : "Free Shipping" Not Always : Honolulu Star Advertiser

Wednesday, Dec. 8, 2010

Products labeled "free" need to be carefully assessed by the consumer, according to Professor of Marketing Edward McQuarrie, who analyzed a few seasonal advertising pitches for the Associated Press this week

While describing their prices and promotions, he said, retailers often use language that can be manipulated to encourage a customer to busy something he or she may not have purchased otherwise. He cited examples such as "free shipping" and "buy-one-get-one-free" offers.

Read the article which appeared in several papers around the country, including the Honolulu Star-Advertiser, The Commercial Appeal (TN), and the Hattieburg American (MS).

Read Professor McQuarrie’s bio here >>
 

Printer-friendly format