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Kirthi Kalyanam : "Haul" Videos Reveal Consumer Trends : Mercury News
Thursday, Aug. 19, 2010
Kirthi Kalyanam was quoted on the Mercury News' front page on Thursday, August 19, about 'haul videos,' as consumer-generated videos are known.
The haul video is particularly strong in the fashion and related industries, where consumers--mostly young women--make videos of themselves describing their most recent purchases and occasionally reviewing the products for value and style.
Read the Mercury News article "New online trend: Shoppers videotape their 'haul'" here >>
Read more about Kirthi Kalyanam here >>