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 Buford Barr : Buzz Blows Up : MarketWatch

Tuesday, Feb. 16, 2010

Buford Barr, lecturer in Marketing and Communications in the Leavey School of Business, talked with MarketWatch reporter Therese Poletti about Google's launch of "Buzz" and the strong negative reaction it received last week.

Professor Barr talked about the downsides of viral marketing in the age of Twitter, Facebook, and other instant communication tools.

To read the article "How do I turn this thing off?" see the MarketWatch page here >>

Visit Professor Barr's bio here >>

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